GROWS

Independent by nature. Korean by origin.

Everyday
products.
Fresh
perspective.

We’re GROWS. A small team building consumer brands with purpose, curiosity, and a hands-on approach.

Meet our brands
Three white SWISH car cleaning wipe canisters arranged against a soft gray background
IN THE GROWS FAMILYSWISH / CAR CARE
Built in South KoreaIndependently fundedEveryday, rethought.

01 / Our brands

Different routines.
One curious mindset.

From looking after your car to lacing up for a run, we focus on products that belong in real life.

A hand pulling a cleaning wipe from an open SWISH canister01 / CAR CARE

SWISH

Car cleaning wipes

A fresh take on everyday car care. Cleaning wipes for the moments when your car needs a little attention.

Ask about SWISH
02 / RUNNINGA runner in a white shirt tying a gray running shoe in a light studio
SHOEPERE

A little more forward.

SHOEPERE 슈페르

Affordable running shoes

Running starts with a simple step. SHOEPERE brings an accessible approach to running shoes, with affordability at its heart.

Ask about SHOEPERE

02 / A little about us

Small team.
Close to the work.

We’re building GROWS
one considered step
at a time.

Founded on November 1, 2024, GROWS is a consumer-brand company based in South Korea. We’re a two-person team: a founder and a team lead.

Self-funded, with no outside investment, we take a hands-on approach to our brands, from how a product is presented to how its story is told.

Based in
South Korea
Founded
November 1, 2024
Team
Founder + team lead
Ownership
Self-funded & independent

03 / How we work

Human direction.
A sharper toolkit.

We use AI where it helps us do the work. Claude, connected to tools through MCP, is an important part of our e-commerce creative workflow.

01

Shape the design

Use Claude and connected tools to support e-commerce design creation and explore how our products can be presented.

DESIGN CREATION
02

Build the story

Plan product detail pages: organize the information, develop the structure, and make the product story easier to follow.

DETAIL-PAGE PLANNING
03

Find the words

Develop and refine product copy, turning ideas into clear language for our e-commerce pages.

COPYWRITING

AI is part of our process, not our product. GROWS builds consumer brands, not AI software.

04 / Start a conversation

Good things start
with hello.

Questions about our brands, business inquiries,
or simply something you’d like to share?

qudtn990@grows.kr